- Journey welcomes everyone, regardless of gender, sexual orientation, identity,
disability, race, or religion.
- Journey will create an unprecedented, vibrant catalyst for cannabis culture.
- Journey will provide a safe place to have fun
- Journey is the place to meet global influencers and experts, leaders and tastemakers in cannabis culture
- Journey will educate consumers to make informed decisions on Cannabis
- Journey will disrupt the stigma of cannabis and provoke thought